Written by CEO & Founder, Toro Adeyemi
This past weekend, we finished up filming Uncovering Eden, a short independent film written and directed by Chelsea Lupkin (see the Story below). As the Marketing Producer for this film, it was my job to craft a press release and to reach out to possible backers for the Kickstarter campaign. This included social media outreach as well as taking more traditional avenues by reaching out to bloggers, reporters and editors via relevant forums (Jewish websites, local news stations, etc).
With about 5 days or so left in the campaign, it was pretty nerve-wracking! We were thousands of dollars away from our goal and the pressure was on. Thankfully we saw some big numbers as the clock wound down and, naturally since I am writing about the filming process, we made and then exceeded our goal.
Another role I played was as Assistant Director, and during the first week of filming this was particularly important due to the number of extra’s on set. We had to conduct a good deal of blocking to make the hallway scene as fluid and natural as possible, and the shots turned out great.
It was especially fun to get to chat with this young group of high school actors: some were eager to be heading off to college, others were enjoying their summers, and all were excited to just be there and be a part of the movie. It was interesting for me to see them, so young, not having lived away from home or gone off to college yet—it certainly reminded me of my age and all that I have experienced, and it reminded me of how excited I was to head off to Carnegie Mellon University 5 years ago.
The second week of filming had a much smaller cast, namely the lead, Edie, and her grandmother. Set in a house in Yardley PA, the final shots were both the sweet interactions between the two as well as the more tense scenes. Seeing both Chelsea and our Director of Photography, Jason Krangel, craft each shot was insightful to watch.
Our day ended with the strange feeling and realization that we were all done filming…and some champagne to celebrate of course!
We had our behind the scenes shots taken by Chaz Boyd and his Nikon (don’t bring your Canon’s around him, folks!). This one is a personal favorite from the first weekend.
The adventures of post-production are before us. We’ll keep you posted on when Uncovering Eden premieres!
I’d like to give a very special shout out to our friends at Eco-Bags Products, Inc. for providing the swag we gave to the cast and crew! The organic cotton reusable Hudson bags were a great way to personalize the gifts, and we filled the organic produce bags with freshly picked peppers, eggplants, blackberries, tomatoes, string beans and thyme.
Check out the photo gallery for some behind the scenes photos!
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Actress Victoria Pedretti, who plays Edie in Uncovering Eden.
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