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~Written by Communications/Melchior Lover, Toro Adeyemi~ Last night was truly… Magical. When a friend asked me if I wanted to see Spring Awakening on Monday night, I swiftly checked my calendar, saw my evening clear, and replied with a “Yes I can!!” At the time, I had no idea that it would be the Deaf West Theatre's revival of the 2006 musical by Duncan Sheik – a musical that I had seen twice before in my teenage years. I remember waking up before 5am to get to the Eugene O’Neill Theatre early enough for rush tickets, setting up camp and passing the time by singing the score, hanging by the stage door post-show to meet the actors. This revival is like nothing I have ever seen before – the synchronization between the actors using American Sign Language and the actors singing and speaking in English is quite breathtaking. With communication (or the lack thereof) being a central theme between the adult and child characters, seeing this beautiful metaphor played out on stage makes the messaging all the more powerful. This musical serves as a reminder that it’s not always what you say, but it's really how you say it. The most powerful forms of communication tend to be non-verbal: it is through our body language and our tone of voice that we can best convey meaning. Our voice flattens when we’re disinterested, our eyes open wide when we are thrilled, we cringe at an unpleasant thought or jump when we are frightened. Superfandom aside, I would have still found this production powerful even with no musical numbers sung because the actors' physical intentions are crystal clear. Often complex, yet seamless and sophisticated, I derived meaning primarily from their body language and gesticulation (stellar lighting and set design helped to set up the environment, as well). Truly captivating. ERGO: The Word of Our Body is a powerful comms tool. So Dance! Run. Jump. Sit up Straight. Stretch. I highly recommend that you go see this limited engagement while it's running at the Brooks Atkinson Theatre thru January 24th, 2016. You have to see this for yourself. Then, let me know what you think! ~T.
Third Space Theater’s production of Fireface closed Saturday, Sept 5th, and what a great ride it has been! We worked on Facebook marketplace advertising, copywriting, media pitching, press relations, and overall social media strategy for the company. Through Toro Communications, Fireface was listed in nonsenseNYC and Time Out New York, and received reviews from Medium and most proudly, the New York Times. We also secured Metropolitan and Alligator Lounge as local partners – show the provided drink ticket to a bartender at either venue and you’d receive discounts on drinks for the evening. Lastly, we met with the owners of Northern Bell in Williamsburg to plan the Opening Night Reception on Friday, Aug 28th, ideating a delicious, red, Fireface themed margarita cocktail – yum. A big thanks goes out to Third Space for the opportunity! Check them out at www.thirdspacetheater.org and like them on Facebook to keep posted on upcoming productions.
~T.
~Written by Bowser Lover, Toro Adeyemi~ It’s one thing to watch two of your friends play a fighting video game and poke fun at whoever gets schooled...or kills themselves accidentally, of course. It’s a TOTALLY different thing to watch two really, REALLY, good players go at it for a championship title…in a room full of thousands of other people just as into the game as you are. Try to imagine the volume of the cheers by fans witnessing the precise technical skills used to complete a move, and the emphatic groaning when someone royally screws up. In the gaming community, we call this “HYPE,” and there was a truckload of it at Evolution Championship Series (EVO) 2015. *** But first -- I was introduced to Super Smash Brothers Melee (SSBM) at Carnegie Mellon University. I knew the game existed, but I had never seen it played so seriously before. I would often hear the “click click clickity-click” of furious controllers as I walked down the hallway to my fifth floor Fairfax apartment. Turning the corner, neighbouring doors stood open with students concentrating so hard on a screen, you’d think they were doing homework. This trend continued along to the next set of apartment doors, which were full of math, CS, and engineering majors, all “Smashing” away, their rooms surrounding my own. We all soon became friends and I’d watch occasionally, laughing at the insults being thrown around and observing the different styles of the various characters one could choose from: Marth is a good starting character for a n00b because his giant sword is suited for learning the basics of spacing and movement, while Fox lets players with advanced tech skills do flashy combos and complex mind games, as examples. Winner keeps their controller, loser hops off so the next in line can try their luck. I never really played SSBM – everyone knows N64 is my system of choice and that Mario Kart is where I slay (ls: one night, I beat about 6 guys in my apartment... repeatedly). In hindsight, I wish I played more now that I’ve seen how big the Smash community really is. There are dedicated fans and players all over the country and around the world. Don’t believe me? There was a donation drive for a final slot to EVO 2013 where the Smash Melee community beat out 16 other teams by raising $94,683 for the Breast Cancer Research Foundation (out of approx $225K!), as well as the creation of a great lore, the Smash Brother’s Documentary, which has over 800K views on YouTube. The fandom is certainly solid. Fast forward to July 17th, 2015 in Las Vegas for the Evolution Championship Series, the largest fighting game event in the world, where gamers can compete or just BYOC (Bring Your Own Controller) for friendlies. 12,000 attendees, 7,000 unique competitors. Besides SSBM, the lineup included Ultra Street Fighter IV, Ultimate Marvel vs. Capcom 3, Super Smash Bros. for Wii U, Guilty Gear Xrd -SIGN-, Killer Instinct, Mortal Kombat X, Persona 4 Arena Ultimax, and Tekken 7. Getting there early to grab seats close to the front, I watched Guilty Gear and Mortal Kombat (all very hype) before SSBM was up. Soon enough... IT’S TIME. TO. SMASH!!!
The four “Smash Gods” present at EVO were all in the top 8: Armada, Hungrybox, and PPMD finished in the top 3, while Mango (a legend and my favorite player – ^do you see that Fox tattoo??) came in 5th after an EPIC upset – You could feel the electricity EVERYWHERE. Each year, EVO grows, and I'll definitely be making my way back out to the Las Vegas dessert for this tournament again. *** Whether it’s competitive gaming, fashion, fitness, or comic books, I recommend taking the time to go to a convention and be surrounded by a TON of people who have similar interests to you. You’re bound to be introduced to something you haven’t seen before, make friends, and have fun!
Happy to announce upcoming work with Third Space on their production of
FIREFACE by Marius von Mayenburg Running August 26 - September 5 at The Brick. Pubescent siblings, Kurt and Olga, navigate the violence and betrayal of growing up — and find the cruelty, humiliation, exhilaration of destroying their claustrophobic childhood. 7/21 Press Release on BroadwayWorld.com Follow Third Space and Toro Communications on Facebook for updates! www.thirdspacetheater.org Stay tuned! Post-BODYPUMP coffee and jewels with Gerard Yosca Jewelry. Love, love, love!
From JFK to Bushwick for Orientation Day 1 of the National Theatre for Student Artists 2015 Season -- Professional student theatre in action. Thanks to all who supported our Kickstarter campaign! I'm proud to be the Communications Manager of this organization! ~T. Dinner and a marketing meeting for the National Theatre for Student Artists' upcoming production, Expedition! Stay tuned...
Another lovely Carnegie Mellon University Meetup with a great view! Thanks to Fino Consulting for hosting.
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